About Us



UPO has a long standing reputation for undertaking innovative design and development, and delivery of top quality shop fittings for retailers throughout New Zealand.  ​

Our team strives to focus on meeting customers' requirements in a friendly and professional manner.

For you, that means working alongside people with whom you can build solid, enduring relationships founded on trust.

Our focus is 100 per cent on you, your needs, your project, your aspirations to create a stunning retail shop fit out.  We pride ourselves as shopfitters in providing you with new innovations and refreshing design ideas in retail shop fittings.  We are here to make your life and shop fit out easy.

So give us a call, we will ensure that your shop fit out stands out from the rest.



UPO will provide the best solution to meet our customers' needs and to strive for new innovations and refreshing designs in Retail Shop Fittings.

Meet Some of Our

Team Members



Managing Director



Based in Auckland, Dean Hawken is UPO’s Managing Director with more than 20 years experience in the retail design and fit out sector.

Before establishing UPO in 2002, Dean was based overseas in the United Kingdom, as a retail consultant. 

He holds a Bachelor degree of Product Development from Massey University.

After working in the United Kingdom Dean realised that there was a need for a company to be established that would be focused

on being the interface between a Retailer/Architect and the Manufacturer. 

Dean’s specialist skills include providing innovative design solutions that are cost effective for the client, whilst still retaining a very

high level of quality and design aesthetic.

With Dean having involvement throughout the “UPO development process”, and with input from other key members of the UPO team

ensures products are developed and produced to a high standard. 

Since UPO has been established it now develops, designs, and supplies a large range of custom and stock shop fixtures and fittings

throughout New Zealand. 



M  021 33 2625  |   E  dean@upo.co.nz






Operations Manager



Matthew joined UPO Ltd in 2007 with past experience in Manufacturing and Engineering Management.

Matthew has a strong knowledge of metal fabrication and general engineering which has become a valuable tool in the design

and construction of UPO’s various range of products and display systems.

A high level of enjoyment for all things technical makes Matthew enthusiastic in the operational and manufacturing processes

that UPO utilise in their day to day business. 

His passion for working with staff and suppliers are a driving force behind the way he works and making sure all that UPO does

becomes a job well done.



M  021 746 015   |   E  matt@upo.co.nz












Eliel has worked as an Industrial, Product and Interior Designer for over 14 years.   In his professional career he has developed strong

knowledge in 3D software and rendering, this knowledge helps the UPO team and clients to have a better understanding on how the

final product will turn out.


E  eliel@upo.co.nz





Customer Support



Ashlee deals with the front of house operations of UPO, in customer support.  She provides the first port of call, to any queries you may

have and then provides ongoing support to all our customers.  Ashlee enjoys dealing with customers on a day to day basis and helping

with any retail related issues you may have.



P 09 973 6158 | 0800 87 67 67  |  E  ashlee@upo.co.nz


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8/99 Carbine Road,
Mt Wellington Auckland 1060,
New Zealand

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