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About Us



UPO has a long standing reputation for undertaking innovative design and development, and delivery of top quality shop fittings for retailers throughout New Zealand.  ​

Our team strives to focus on meeting customers' requirements in a friendly and professional manner.

For you, that means working alongside people with whom you can build solid, enduring relationships founded on trust.

Our focus is 100 per cent on you, your needs, your project, your aspirations to create a stunning retail shop fit out.  We pride ourselves as shopfitters in providing you with new innovations and refreshing design ideas in retail shop fittings.  We are here to make your life and shop fit out easy.

So give us a call, we will ensure that your shop fit out stands out from the rest.

UPO Ltd, 8/99 Carbine Road, Mt Wellington, Auckland, NZ



UPO will provide the best solution to meet our customers' needs and to strive for new innovations and refreshing designs in Retail Shop Fittings.

                                          DEAN HAWKEN

                                          Managing Director

Based in Auckland, Dean Hawken is UPO’s Managing Director with more than 20 years experience in the retail design and fit out sector.

Before establishing UPO in 2002, Dean was based overseas in the United Kingdom, as a retail consultant. 

He holds a Bachelor degree of Product Development from Massey University.

After working in the United Kingdom Dean realised that there was a need for a company to be established that would be focused

on being the interface between a Retailer/Architect and the Manufacturer. 

Dean’s specialist skills include providing innovative design solutions that are cost effective for the client, whilst still retaining a very

high level of quality and design aesthetic.

With Dean having involvement throughout the “UPO development process”, and with input from other key members of the UPO team

ensures products are developed and produced to a high standard. 

Since UPO has been established it now develops, designs, and supplies a large range of custom and stock shop fixtures and fittings

throughout New Zealand. 



M  021 33 2625  |   E



Operations Manager

Matthew joined UPO Ltd in 2007 with past experience in Manufacturing and Engineering Management.

Matthew has a strong knowledge of metal fabrication and general engineering which has become a valuable tool in the design

and construction of UPO’s various range of products and display systems.

A high level of enjoyment for all things technical makes Matthew enthusiastic in the operational and manufacturing processes

that UPO utilise in their day to day business. 

His passion for working with staff and suppliers are a driving force behind the way he works and making sure all that UPO does

becomes a job well done.



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Logistics Coordinator 

P 09 973 6153 | 0800 87 67 67  |  E

Customer Support & Marketing


Lauren joined UPO in 2019, after deciding on a different change of pace having worked as a Consultant Planner for many years, and holds a degree in Resource and Environmental Planning. 


In addition to helping with any general queries for UPO, Lauren can also help with the preparation of Building or Resource Consents Applications should they be required. Overall, Lauren enjoys working with people and deals with the front-of-house operations of UPO, in customer support.  She provides the first port of call, to any queries you may have and then provides ongoing support to all our customers.  

She's also in charge of any marketing required by the Team.

P 09 973 6158 | 0800 87 67 67  |  E







                                      ELIEL CABRERA


Eliel has worked as an Industrial, Product and Interior Designer for over 14 years.   In his professional career he has developed strong

knowledge in 3D software and rendering, this knowledge helps the UPO team and clients to have a better understanding on how the

final product will turn out.



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Eliel Cabrera
UPO is also a member of the following, for your peace of mind....
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UPO can help with the design of your store, from complete fit outs, to renovations and retail face lifts.  



From the inception of UPO, it has been driving the overall price of products down.  Components are designed inhouse and manufactured either locally or offshore providing you the end use with reduced costs where ever possible.  

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Use UPO's installation team, ensuring a more cost effective process with your fitout being installed safely, correctly and in a time efficient manner.

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project management

Let's make the process easy for you, let us do the project management, ensuring the fitout, renovation or face lift process sticks to both time and cost budgets.

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We can supply nationwide and provide logistics management.  With the options of flat packing products or sending fully assembled UPO has the option to fit within your budget.

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